Elevating HomeCourt’s Impact Worldwide
Unleashing Potential
HomeCourt is a groundbreaking digital athlete training and assessment tool designed to improve performance.
It revolutionizes athlete discovery on a global scale and democratizes opportunity.
One of our most avid users, Laney's dedication to her craft eventually saw her receiving a college scholarship.
Derrick was discovered through HomeCourt & NBA's Global Scout feature.
Product Optimization
Increasing engagement and satisfaction in HomeCourt
While it had garnered a devoted cohort of users, it was clear HomeCourt’s engagement could be further optimized. The primary challenge was to enhance user engagement and satisfaction across HomeCourt, ensuring a seamless and enriching experience for athletes and enthusiasts alike. Our approach involved a comprehensive redesign of key touchpoints in the user journey. We implemented innovative features strategically, focusing on high-traffic areas such as activity browsing, session completion rate, and the introduction of new features like a daily list of challenges and rewards. Additionally, off-platform engagement was enhanced through targeted email campaigns.
Digital rewards and gamification increased repeat engagement and tapped into the community’s passion for collecting.
We partnered with Nike to bring unique content, and limited edition collectibles linked to offline rewards.
Performance of Nike Content
⇡12.5%
D30 Retention
41%
of users sign up of Nike Membership
26%
conversion rate
Daily missions with customized training workouts provided a more personalized experience to our athletes, allowing them to focus on their specific areas of growth. Plus, this included off-platform communication via email with weekly progress reports for parents and children to keep up to speed on their improvements.
Overall Impact
73%
users rate Homecourt 7+ out of 10 (↑60%)
2✕
growth in number of sessions in 6 weeks, equaling an amount previously requiring 3 years
10-20✕
growth in downloads
69
NPS score improvement from 60, in just six months
Using research to advance the learning we acquire about our users
To inform our product decisions and expand our reach through word of mouth, I helped establish a qualitative process from the ground up for us to conduct user research beyond measuring usage analytics. We reached out to our users and conducted in-person and virtual live interviews as a means of understanding their needs and our business opportunities. Adding to this, we implemented an in-product survey, given certain usage criteria, for us to learn directly from users on their own accord. Once we identified our high-expectancy customers (HXCs) and synthesized the data, we developed a roadmap for serving them, with the added goal of growing our user base—HXCs are more likely to spread awareness of our product with high praise.
Through strategic design thinking, continuous user research, and a commitment to innovation, we continuously evolved HomeCourt into a globally acclaimed digital athlete training and assessment platform. The project not only achieved its primary goal of enhancing engagement and satisfaction but also set new benchmarks for growth and user experience in the consumer technology landscape. Our commitment to user-centric design is reflected in the high retention rates.
Overall Impact
72.2%
of users go from registration to an app session, within 6 weeks
51.1%
Recurrent engagement in core activities (training), within 6 weeks
65.5%
of users go from registration to trying a core activity (training), within 6 weeks
